SHE-CO 2025 Initiative
“Empowering Young Women and Communities”
IR.INC & VID Media’s Charitable Initiative
A portion of THE Event profits are donated to qualified Canada Revenue Agency groups as qualified donees. Donations will be focused on organizations that aid communities and young women in need with education, start-up loans and business grants.
2023: University of BC donation assisted 3 young Afghani women with their education programs
2024: THE Drum Circle community project donation assisted traumatized local and immigrant children in Newfoundland & Labrador
THE Drum Circle
Through our SHE-Co Initiative, we proudly supported "THE Drum Circle" at Bishop Field Elementary in St John’s, Newfoundland. This program is for students in Grades 4-6 with social and emotional needs who require support for issues such as anxiety, trauma, or grief. Our donation helped fund the purchase of 10 First Nations drum kits and a facilitator to incorporate drumming, chanting, and rhythmic movement into the children’s sharing circles.
This initiative promotes emotional healing, connection, and cultural learning by drawing on restorative practices and First Nations traditions to create a safe, supportive space for these children.
Meet THE Resident Artist for 2024
We are pleased to introduce Bertram Turmel to THE Event.
Bertram is a well-known, recognized Quebec City Artist and the official Experience Artist of the Chateau Frontenac in Quebec City. You can also find Bertram on the rue des Tresors where he has a live studio and displays many of his fine canvases.
Bertram will be THE Resident Artist during THE Event; with a live studio in the Armoury where people are invited to view and watch him execute his canvases.
A portion of all paintings sold by Bertram at THE Event will be donated to the SHE-Co Initiative.